Two of the country's top business houses -- the Anil Dhirubhai Ambani Group and the Subhash Chandra-controlled Essel Group -- have come together to set up gaming centres across the country. Groundwork for these centres will begin on April 1. Chandra's E-City Media has struck an alliance with Zapak Digital Entertainment to this effect.Globally, gaming is one of the leading entertainment businesses with the industry size pegged at around $35 billion today.
Advertisers across product categories are using advergaming to push their brands
As high-speed Internet access invades the average household, digital publishing is evolving into big business.
The paradigm shift from focusing on high-end to low-end mobiles is as exciting as the launch of Tata Nano.
FXLab Studios has tied up with Yash Raj Films to develop an offline game based on Dhoom 2.
The sector is thriving on the back of mushrooming MNCs and malls.
New software to help shop through the cellphone
Big FM topped in Bangalore and Mumbai, and Mirchi in Delhi in terms of reach. Big FM identified with its name, emerging as the radio channel with widest reach, a big achievement in just one year. The channel boasts of having 34 stations.
The Indian out-of-home advertising market will be Rs 2,150 crore in size by 2010.
In 2006, online business conducted during Diwali was around Rs 115 crore which is expected to cross the Rs 250 crore mark this year, according to the report. Even the Associated Chambers of Commerce and Industry of India in its press release said e-shopping is a preferred mode this Diwali as it has already registered a growth of 40 per cent and is expected to register a further growth of 130 per cent.
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